The Innovator’s Dilemma: Why Great Companies Fail at Disruption

A Wall Street Journal and Businessweek bestseller, The Innovator’s Dilemma
is widely regarded as an innovation classic. Named by Fast Company as
one of the most influential leadership books in its Leadership Hall of Fame,
Clayton Christensen’s work continues to influence leaders from Steve Jobs to
Jeff Bezos.

In this bestselling classic, Christensen explains how even the most successful
companies, doing everything right, can lose market leadership. His insights
are essential for managers, leaders, and entrepreneurs seeking to understand
the forces of disruption.

Why Companies Miss the Next Wave

Christensen demonstrates that many established companies fail to capitalize
on new waves of innovation. No matter the industry, successful companies with
strong products and loyal customers can be overtaken unless they learn when
and how to abandon traditional business practices.

The book provides both examples of success and failure from leading companies,
offering a practical guide to navigating disruptive innovation. Managers can
learn when to invest in emerging technologies, pivot strategies, or redefine
business models to remain competitive.

Rules for Capitalizing on Disruption

The Innovator’s Dilemma offers a set of principles that help companies
understand and harness disruptive forces rather than being overwhelmed by them.
These rules guide decisions on innovation investments, product development,
and organizational structure.

Christensen’s analysis is sharp, cogent, and provocative. The ideas in this
book are consistently cited as among the most valuable business concepts of
all time.

A Must-Read for Leaders and Entrepreneurs

For anyone responsible for guiding a business, The Innovator’s Dilemma
provides crucial insight into the challenges of sustaining success in rapidly
changing markets. Understanding disruptive innovation is not optional; it is
essential to staying relevant and competitive.